Which two elements should not be included in an organization's value proposition?

The value proposition of an organization focuses on the benefits and values offered to customers, defining why they should choose that company over competitors. Elements included in a value proposition typically emphasize how the company's products or services solve customer problems or meet their needs.

The structure of the teams inside an organization is more related to internal operations and does not directly communicate the value perceived by customers. It does not inform them about how the organization’s offerings benefit them or enhance their experience, making it less relevant in a value proposition. In contrast, aspects like the timeliness of product delivery and the extent of after-sales services are critical in conveying the quality of customer experience and service, which are central to attracting and retaining customers.

Therefore, omitting the internal structure from a value proposition aligns with focusing on elements that directly impact customer value and satisfaction.