Which technique is described as helping ensure customers receive a uniform experience and clarifying core activities?

The technique that effectively helps ensure customers receive a uniform experience and clarifies core activities is business process modelling. This approach enables organizations to visually represent their processes, making it easier to understand how tasks are interconnected and where value is being added. By mapping out processes, businesses can identify standard operating procedures that contribute to a consistent customer experience.

Business process modelling also facilitates the identification of inefficiencies and areas for improvement, allowing organizations to streamline operations and enhance service delivery. The clarity gained from modeling processes aids in staff training and in aligning team efforts towards common objectives, resulting in a more uniform experience for customers.

In contrast, gap analysis focuses on identifying the difference between the current state and desired future state, which does not specifically ensure uniformity in customer experience. POPIT (People, Process, Information, Technology) is a framework used to understand the interrelationships among these elements, but it does not directly address the consistency of customer interaction. Value stream construction is aimed at optimizing processes by identifying value-adding activities, but it may not emphasize the uniformity of customer experience in the same way that business process modelling does.