What is the primary goal of process re-engineering?

The primary goal of process re-engineering is to innovate and redesign core business processes for improved efficiency. This approach focuses on rethinking and radically redesigning business processes to achieve significant improvements in critical measures of performance such as cost, quality, service, and speed.

By analyzing current processes and identifying areas where efficiency can be enhanced or where value can be added, organizations aim to create more streamlined operations that are better aligned with their strategic objectives. This often involves leveraging new technologies and methodologies to enable more effective workflows, remove redundancies, and enhance overall productivity.

The focus is on building processes that are not only more efficient but also deliver greater value to customers, thereby ensuring the organization remains competitive in the market. This contrasts with maintaining existing processes without changes, which might lead to stagnation, and harsh assessment of employee performance, which does not directly contribute to the improvement of processes. Additionally, eliminating all technology from processes would be counterproductive, as technology often plays a vital role in enabling efficiency and innovation.