A jewellery company ensures that customers have received their orders via a secure app. Which TWO primary activities in Porter's value chain does this represent?

The answer identifying outbound logistics and operations as the two primary activities correctly reflects how the jewellery company approaches the task of ensuring customers have received their orders through a secure app.

Operations pertain to the activities involved in the actual creation and delivery of goods or services. In this scenario, the secure app serves as a platform for managing the order processing and fulfillment, which is a core operational task. This aligns perfectly with the operational aspect of Porter's value chain, as it involves the processes that transform inputs into finished products and secure delivery to customers.

Outbound logistics focuses on the activities required to get the finished product to the customer. In this case, the company is ensuring that customers receive their orders, which directly pertains to managing the dispatch and delivery of orders. By utilizing the app to verify receipt, the company is actively engaging in outbound logistics, ensuring that the product is delivered to the customer effectively.

These activities underscore how the company manages its processes to both deliver products efficiently and enhance customer satisfaction, confirming the correct identification of outbound logistics and operations in the context of Porter's value chain.